A real company, with no website.
Cereazúcar produces and distributes cereals and grains. It had customers and a catalogue, but no presence online.
The proposal covered the first digital layer a B2B company needs: show who they are, what they offer, and let a potential customer ask for a quote without writing to a generic inbox.
Industry with presence.
Creative design, with AI-generated assets.
Search across the full range of products.
A quote builder wired into the catalogue.
Creative design, with AI-generated assets.
Search across the full range of products.
A quote builder wired into the catalogue.
The quote builder at the centre.
The site's goal wasn't to inform, it was to generate commercial contact: the customer picks what they need and the company gets the request ready to answer.
A hero with identity
The company introduced with product photography and clear positioning: who they are, what they do and why choose them.
Product catalogue
Sections by category with image, description and an "add to quote" button. No price on show: the quote is the process.
Built-in quote builder
Selected products stack up in a side panel. On submit, the request lands in Cereazúcar's inbox with the full list.
A proposal that was never implemented.
It was a design and development exercise I pitched to Cereazúcar. It stayed a concept: designed, prototyped and built, but never shipped to production.
I include it because it shows the whole process: spotting the business problem, designing the solution in Figma and building it. Sometimes work that is done well never gets published, and that's part of the craft too.